I personally love Matuic/SuiteCRM combo. What I struggle with is that most clients aren’t “Marketers” and to me the benefits are obvious. All the tools you need to do pretty much any digital campaign you can think of are right there, plus you get so much data to leverage to come up with new ideas and promotions.
It’s really hard to explain to the sales team using CRM how awesome Mautic really is.
When I tell the sales team about “lead scoring” they don’t really get it. Sometimes they get it when I explain that they no longer have to cold call random leads, but I can give them the intellegence to call those few leads in the database who are currently actively researching their company and are engaged with the digital content.
When I tell the sales team about “drip” campaigns they don’t really get it. Sometimes they get it when I explain that they no longer have to do “follow up” calls. We’ll send the leads relevant material on a regular basis and the lead will let us know when it’s time to call them.
When I tell the sales team about “dynamic content” again, they really don’t get it. But when I tell them that we can personalize email messages, landing pages and contact forms for that particular user and their particular interests, then they start to get it.
When I tell them about “Dynamic Segmentation” they don’t get it. But when I tell them that they never have to provide or review Excel spreadsheets of leads for marketing lists again, then they get it. Segments are dynamically generated based on rules rather than keeping a bunch of static lists (Like in SuiteCRM Target lists).
When I tell them about “Complex Campaigns” they don’t get it, but when I show them a completely automated campaign that invites people to a webinar, keeps track of who signed up, sends them the welcome email and link, then thanks for attendance and sends a “sorry you missed it” email with a link to the video for people who didn’t attend… all automatically, then the get it.
It’s a huge time saver for sales. They don’t have to spend time “prospecting” blindly. They don’t have to spend their precious time sending follow up emails, keeping track of who the need to follow up with ,etc. If you build your campaings and measurement right, the leads self identify as ready for sales contact. Then you can push this info to the sales rep to step in right when they are needed. Happy leads, happy sales reps.