Just wondering if people are using the Mautic/SuiteCRM combo for a full marketing/crm platform?
If, not, why? Is there a better option, is it too difficult to setup? Do you not know how beneficial it is? Have you never heard of Mautic?
Just looking for some feedback. I want to make a video about SuiteCRM/Mautic integration for my YouTube channel. I’d appreciate any feedback or questions so I can address in my video.
Hello @pstevens,
I don’t know anything about Mautic and its benefits to integrate with SuiteCRM. It will be very helpful, if we have masterclass video on it. Also, is it free or paid add-on?
Mautic is free and open source just like SuiteCRM. It would be comparable to something like Hubspot.
Some of the things you can do with it:
Basically anything a digital marketer ever dreamed of! However, it’s not a CRM. That’s what makes the SuiteCRM/Mautic combo so powerful.
You can give your sales reps the intellegence to follow up with THE MOST ENGAGED LEADS instead of randomly cold calling a lead list.
I could go on an on, but it really makes so much sense to combine with SuiteCRM. No more fighting SuiteCRM email and email campaigns or trying to get super complex workflows to send emails. Just sync your leads/contacts/companies with Mautic and do all your outbound communications from there.
Hi Paul,
I’ve been using both in combination and I’ve been integrating them additionally with n8n.
Thought about / hesitating about the YT video as well for several months, since the setup is fairly technical.
Additionally, I’ve been a bit put off by Mautic 5 with the requirement for NPM for installation only - in an otherwise “pure” LAMP stack in production.
So technically for a setup you’d have to have
The big disadvantage is, that there are not many alternatives which work smoothly with SuiteCRM.
And it seems like, many companies which come from more traditional sales + CRM just don’t have enough data and / or marketing understanding / traffic to justify Mautic.
I’ve had eCom / digital commerce projects with Suite and there was enough traffic / use cases for Mautic.
It seems to be an edge case and I feel, this requirement would be marketing lead - so there would be some Mautic users and they’d be searching for a CRM to straighten the upsales process or similar.
I’ve done quite a few integrations with CRM and MA on Zoho - that really works amazingly.
Only the Zoho MA isn’t as great at Mautic.
But overall - I can see the benefit of not bothering with the humble SuiteCRM mail capabilities anymore and use Mautic.
Problem there is, you’d be missing the history with the leads / contacts - which now happens to be in two systems.
In order to tackle this, you’d need to add to your tech stack:
Did you install Mautic via Docker?
Just reading on these forums here, I would assume that most of the questions evolve around the server setup, which is probably already a multiple hour workshop.
You don’t have to over complicate it. Mautic installs with one click on installatron, on cpanel. Nothing else is required other than a few php settings tweaks and adding cron jobs.
Mautic is primarily used by Marketing who don’t really care about the lead history, other than what the current stage is. Sales doesn’t really care about the engagement activity other than when they are ready for sales outreach. So you really only need to sync stuff Marketing needs to target communications and triggers back to the rep so they know when to take action.
It allows marketers and sales to work together and the sync handles the communication between the two.
Maybe it’s a “German phenomenon” - Cpanel is very rare and uncommon in the projects here.
If it’s a working and upgradeable one click installer, that would probably enable many smaller companies to use this setup.
As for marketing and sales, I see what you’re saying in smaller companies as well.
In bigger projects (with data warehouse, BI etc.) departments are at least trying to tear down the data silos and try to get a complete overview of the customer & behaviour.
It helps with churn prevention etc.
Still, as you wrote - that complicates things.
For starters a one click install and a simple integration probably go a long way.
I’ve tried Mautic with SuiteCRM, it works but setting it up can be a bit tricky and might need custom work. If it’s too complicated, consider CRM options like HubSpot or Zoho that offer easier integration and built-in marketing tools.
@BastianHammer yes, Im typically dealing with small and mid sized companies with little or no internal IT resources. They typically need or have a rudimentary CRM and they’re using something like Mailchimp for marketing. The Mautic/ SuiteCRM combo takes their business to a more sophisticated level.