I understand the decisions on terminology for SuiteCRM/SugarCRM was made by programmers, not business professionals with actual credentials, and that may explain the terminology differences. I’ve an MBA in Marketing and Advertising and these differences are driving ME nuts!
[size=5]From a Business Professional Viewpoint[/size]
Target Demographic Group -> one of possibly many groups defined that share certain characteristics, and which was identified by research to be a good fit for your product or service
Target -> a member of a group of people/businesses you assume belong to a target demographic group (may not even have contact info yet)
Lead -> you have information, you may have reached out to them in a campaign (email, calling), but you haven’t yet had a conversation
Prospect -> a lead with whom you’ve begun a conversation, but have not yet converted to a client. This is the stage of qualifying and closing.
Client -> you have made an actual sale to and conducted a transaction for that sale.
Account -> Why is this equivalent to a company? That makes no sense at all! How does it differ from Client? It doesn’t. So lets convert it to Company and have it be a giant Rolodex of every company in your CRM. There is no other point for this. You may have companies which do not fit an assignment to any particular module, but you need to have them in the CRM. So this makes sense.
Contact -> Shouldn’t EVERYONE be in here? This sounds like a giant Rolodex of everyone regardless of relationship to you. There is no other point for this. You may have contacts who do not fit an assignment to any particular module, but you need to have them in the CRM. So this makes sense.
Opportunity -> VAGUE term that has no place here in a CRM! It can refer to a deal, a sale, a lead, a prospect… PLEASE GET RID OF THIS TERM!
Deal -> attached ONLY to a prospect and represents a potential sale
Sale -> the deal after it has closed… attached ONLY to a client
SuiteCRM is a great product. So let’s clean it up. It has become obvious to me that the terminology was assigned by programmers who read a few articles online written by other programmers. Please, let’s align this with professional terminology.