Possible to make different types of targets?

I’m trying to figure out if it is possible to divide my leads and even targets into different groups without the need to buy plugins. What I mean is that I can divide my targets and leads based on their feedback, categorize them somehow and then send them an email based on how I categorized them.

I went looking around to see if I could tag the leads/targets or something but even that seems to involve a paid plugin.

Many thanks in advance for your feedback

Depending how much tagging you need, you could use a main dropdown and a depending dynamic dropdown?

This way with reports you can easily categorise the records

Feedback

  • good
  • average
  • bad

Category 2 (dynamic dropdown)

good1
good2
good3

average1
average2
average3

bad1
bad2
bad3

this allows you to have an over arching category good, average and bad
but also allows each category to have it’s own sub cats inside

Hope this helps