@amarussi I think there has been a misunderstanding in general regarding my topic and GDPR. My starting point has been our company and the situation we were in before GDPR and where we are now. I do not know how other companies have things arranged regarding GDPR and concent. Our problem is that we do not have any old consent or first consent from subscribers. And also, please let us separate contacts in the CRM and subscribers for newsletters. You are completely right that it would be a commercial suiside to wipe all contacts from the CRM that do not have renewed their consent. For newsletters and other commercial mails I see it different. If you never collected any consent, you just forced every new contact you put into the CRM to be subscribers. Even if you always have the opt-out link in any email sent, you still do not have the first consent. That is where I / we are currently. And that is why the double-opt-in / confirmed-opt-in is extremely important. It is not just a feature, it is also a good practise. And specially now when everybody are aware of the new GDPR regualtions I think it is very important that serious companies are not only informing abouth how they handle personal data but also renewing the consent.
This is also an interesting article by Tony Kent regarding GDPR, double opt-in and re-consent, below a cut from https://www.signupto.com/news/digital-marketing/gdpr-double-opt-in-and-re-consent/
"In principle, as long as a clear, genuine and mutually beneficial relationship is in place, and that the processing is anticipated, appropriate and doesn’t otherwise infringe the rights and freedoms of the individual, then data processing can still be undertaken without consent. A quick look at my own inbox suggests that many email marketers are commonly applying this scenario, and although consent is still the preferred route, my guess is that this will not significantly change under GDPR. In fact, after much discussion and lobbying the justification of Legitimate Use has been referenced within the GDPR copy as being specifically aligned to the needs of marketers.
However, the other major change with GDPR is that whatever justification you are making for the processing data (consent or otherwise) you need to have made an assessment of the possible impact of this assumption, in advance. This is new.
Having said all that, many people are taking the opportunity to contact their database to either re-affirm consent, or in the cases where (GDPR compliant) consent is not in place, to establish this. Some are specifically referencing GDPR in this process, but others are simply taking this step as a courtesy – after all, permission is a politeness and re-engaging in this way can be used to show that data protection is an important consideration and serve to strengthen an existing relationship.
There’s the danger (in fact a high probability) that some subscribers will also take this opportunity to re-assess their situation and withdraw their consent. So if you take this step, be prepared for losses. However re-engaging in this way will have the double benefit of strengthening the bond with your loyal subscribers and cleaning out those who are unlikely to engage further in the future."
So please let us now focus on how to get good features in Suite CRM for those who need confirmed-opt in. The “political” discussion about GDPR and double-opt-in may continue, but since it obviously is already implemented in Suite CRM (even if it is not working 100%) I think we need to focus on how to get these features better for those who need them or have decided to use them. Not to focus on are they necessary or not, that train did alrady leave I think.