How to set email and sms follow-up series with lead or any custom module ?

I just want to set up email sms series as lead created then send sms to user as “Lead is created” and also send email with follow-up then any processing on lead data i want to set up whole series. So How can I achieve with scheduler and twillo and my email . Anybody have idea how to do it ?

You can use Workflows to send email when a Lead is created (or updated).

To send the SMS with Twillio, you probably need to code an after_save hook instead. That way you have control under PHP. Check with Twillio how you can send an SMS from PHP, there’s probably a way.

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