Hello,
I see this over and over again when working with other CRMs:
Having the ability to execute a workflow with custom code, just from the admin / user interface, is really powerful.
When builing up business process automations with the standard workflows, things can get tricky when there are multiple actions that need to happen.
Or if there are requirements for a bit more complex processes / calculations etc.
I know that we can use logic hooks etc. to add PHP code. And there are calculated fields - but why not give the admin the power to write PHP?
I don’t know about you, but adding PHP code inside a text area of a workflow action would make my life much easier.