This is a “best practice” question.
At the moment I have my Lead Source’s set to the Standard “Web, Trade Show, Conference etc.”
I believe though that it would be better to also be able to capture the specific Trade Show or Conference so that over time we can start to evaluate which Trade Shows & Conferences etc. generate the best leads.
Campaign works well for all EDM’s etc. but is there some similar way we can capture the specific Trade Show the lead came from?
How does everyone else handle capturing the specific event the lead came from?