Why Are Users Migrating from SuiteCRM to HubSpot or Zoho?

There are a couple of threads on here with a few hacks to inject CSS. If you can make that work, it’s pretty easy to inject a ::before rule and add an icon.

@tapio — ā€œthis is what you get when people ask LLM:s an advice or compare CRM systemsā€ is a testable claim, and it turns out I had most of what it needs already measured. So rather than argue about it, here is the measurement, including the half that surprised me.

Two boards. Same two engines, Gemini and Perplexity. 44 differently-worded questions each, 88 answers each. No product name appears in any question — every name below was volunteered by the engine. The only difference between the two sets of 44 is that the second one contains the words ā€œopen sourceā€ or ā€œself-hostedā€.

question family: "CRM for small business"
  44 phrasings, 88 answers, 53 products named
    1  HubSpot CRM               79 mentions   named in 43 of 44 phrasings
    2  Pipedrive                 75 mentions   named in 42 of 44 phrasings
    3  Zoho CRM                  48 mentions   named in 32 of 44 phrasings
    4  Less Annoying CRM         22 mentions   named in 15 of 44 phrasings
       ....
   52  Vtiger                     1 mentions   named in  1 of 44 phrasings
   --  SuiteCRM                   0 mentions   named in  0 of 44 phrasings
   --  EspoCRM                    0 mentions   named in  0 of 44 phrasings
   --  Odoo                       0 mentions   named in  0 of 44 phrasings
   --  Twenty                     0 mentions   named in  0 of 44 phrasings
   --  SugarCRM                   0 mentions   named in  0 of 44 phrasings

question family: "open source self-hosted CRM software"
  44 phrasings, 88 answers, 29 products named
    1  EspoCRM                   82 mentions   named in 43 of 44 phrasings
    2  SuiteCRM                  81 mentions   named in 44 of 44 phrasings
    3  Odoo (Community Edition)  43 mentions   named in 31 of 44 phrasings
    4  Twenty                    41 mentions   named in 32 of 44 phrasings
    5  SugarCRM                  16 mentions   named in 16 of 44 phrasings
    6  Vtiger                    16 mentions   named in 11 of 44 phrasings
   --  HubSpot CRM                0 mentions   named in  0 of 44 phrasings
   --  Pipedrive                  0 mentions   named in  0 of 44 phrasings
   --  Zoho CRM                   0 mentions   named in  0 of 44 phrasings

The top 20 of those two boards have no product in common. Not one. That is the part I did not expect, and I think it changes what this thread is worried about.

The engines are not weighing SuiteCRM against HubSpot and putting HubSpot first. Ask without the words ā€œopen sourceā€ and SuiteCRM is not in the running at all — one open-source CRM is named on that whole board, Vtiger, once out of 44. Add the words and SuiteCRM is named in 44 of 44 phrasings, the only product on either board that appears in every single one, essentially tied with EspoCRM at the top. It is not losing a comparison. It is not in the comparison.

That is a different problem from most of what is above in this thread, and I think a harder one. A better installer, a modern UI and Outlook integration all move you up a list you are already on. None of them puts you on a list the engines only reach when the buyer already typed ā€œopen sourceā€ — and a buyer who typed that has largely decided already.

It also sits awkwardly against @juliocastro’s point that ā€œjust being open-source is business wise not enough to gain market shareā€, because on this evidence open source is currently the only frame in which these two engines will name SuiteCRM at all. Whatever the answer is, ā€œdifferentiate on something other than open sourceā€ is not obviously it.

Four things I would rather say myself than have someone find:

  • Two engines: Gemini and Perplexity. ChatGPT is not on either of these boards, so I have nothing to tell you about what it answers, and I am not going to imply I do.
  • This is a level, not a direction. Each board has a second independent run, taken minutes after the first, to check the numbers repeat — and they do. That is repeatability, not history. Nothing here says anything is rising or falling, and I would rather state that flatly than hedge it into sounding like a trend.
  • Zero mentions is a fact about what two engines said, not a verdict on software. Odoo, Twenty and SugarCRM are all absent from the first board too, and nobody thinks they don’t exist.
  • The second phrasing family is mine, not a real buyer’s. I wrote those 44 questions. I do not know what share of actual CRM buyers ever type ā€œopen sourceā€ into anything, and if the honest answer is ā€œalmost noneā€, then the good news in the second table is worth much less than it looks. That is the objection I would raise if somebody showed me this.

Both boards, all 44 questions each, and the full verbatim text of all 176 answers are published, so none of the above has to be taken on my word. This forum won’t let a new account post links, so they are here as plain text to paste:

connexion.me/c/crm/?v=ca120f01befb
connexion.me/c/oscrm/?v=ca120f01befb

Disclosure, so nobody has to work it out: those are my pages. I run the measurements and publish them, there is nothing for sale on either, and I am posting here because this thread asked a question I happened to have the numbers for.