In SuiteCRM, I understand that a lead (in the majority of cases), refers to a contact.
I also understand that it’s good practice to only have one instance of a contact within the leads module.
When using web to lead forms, I have a multi-line “Enquiry Details” field so a customer can free-type any supporting information relating to their enquiry.
If the same person submits a different enquiry sometime later, this writes to the database as a 2nd lead for the same contact.
I could merge the duplicates, but this loses one of the enquiries.
I wondered what the ‘best practice’ would be to store all these enquiries.
For example, is it best to take the enquiry information and place it in (either) a note, a task etc?
I would be interested to know how other users have solved this!